15+ years turning digital platforms into growth engines. From pixel-perfect UI to high-conversion ad campaigns — where technology meets strategy.
I started as a Front End Developer & UI/UX Designer, giving me a rare edge — I understand how digital products are built, not just how they're marketed. Over 15 years, I've shaped digital strategies across digital agencies, F&B, and telecoms.
My approach is always data-first, human-centered — combining analytics insight with creative execution to move metrics that actually matter to the business.
Led strategy and optimization of digital customer experience across website, mobile app, and conversational channels (chatbot & WhatsApp). Managed end-to-end digital customer journeys to improve conversion and engagement.
Led acquisition campaign strategy for First Media that generated an average of 600 leads/day over 4 consecutive months, surpassing 300/day target. Managed paid media (Google, Meta, TikTok), SEO/SEM, email marketing, and UI/UX for the brand's website.
Led end-to-end digital & offline marketing strategies across paid media, social platforms, and CRM. Designed automated remarketing campaigns that increased return visits by 40% and strengthened customer lifetime value.
Planned, executed, and optimized a cross-platform awareness campaign for HBO Max across YouTube, Meta, and TikTok. TikTok emerged as the standout channel with exceptional efficiency — achieving a 10.78% CTR and cost per conversion of only IDR 159.
Managed a 3-month Google Ads SEM campaign with IDR 35M budget, delivering over 500K impressions and 1,020 qualified form submissions with an efficient average CPL.
Within just the first 3 days, delivered 51,302 impressions, 4,982 clicks, and 50+ WhatsApp chat conversions. Projected to scale to 600+ leads/month at IDR 100K/day ad spend.
Crafted and led an acquisition strategy that drove 600 leads/day over 4 consecutive months for the First Media brand — doubling the initial 300/day target from month one.
Whether you're looking for a digital marketing lead, a strategic partner, or a high-performance campaign specialist — let's build something that delivers results.